Makeup is pretty awesome. Wheter it's for costumes, cinema, or everyday use, it's an amazing way to change your look, ehance your beauty, express yourself creativily, and is used by millions. This mass appeal is what makes it a lucrative business idea. Of course it will be hard to compete with some of the big name brands out there, but everyone has to start somewhere. Without taking that leap of faith you’ll never get where you want to be.
Know Your Product
With the big gamble you’re taking, you need to know what you’re dealing with. It might be best to start out with one product to begin with and put all of your focus onto that. A lot of market research is going to be needed before you even move to the next stage. Take a look at who your competitors will be, and try out a product from each of them If you’re trying to do foundation for example, most well established makeup brands will have a few different types. Test each one and find out what you think their positives and negatives are. Use their negatives to your advantage, and take some ideas from their positives.
Know Your Audience
You need to know your audience in order to know what type of product to develop. Using foundation as an example again, some people have very different skin types. So rolling out a foundation that is perfect for oily skin isn’t going to appeal to people with dry skin, and vice versa. Get out there and talk to the public. Find out what types of foundation work for them and what they like best about it. Is it the dewy finish, a matte finish, full coverage etc. All this information is going to be invaluable to you. You can create a quick survey through sites such as questionpro.com.
Create The Product
Once you’ve got all the information you need, it’s time to create the product. You obviously won’t be able to do this part yourself, so get in touch with professional companies such as classiccosmetics.com to get the ball rolling. Go to them with exactly what you’d like in terms of colours etc. and they’ll do the hard work for you. In the meantime, you need to focus on your design. Whether it be logo and brand design, or packaging design. You need something that’s going to really stick out among your competitors.
Marketing
You need to market yourself quickly in order to make sales. The easiest way to do this in the beginning will be through social media. It’s such a useful tool, especially instagram when it comes to makeup. Whilst your budget is small, stick to that. Then you can start moving to maybe billboard advertisements. Eventually you’ll be able to move from shipping them from your home directly to the customer, to shipping them to big named drug stores. Check out more on how social media is useful here contentfac.com.
Thanks for reading!
Be Social. Like & Subscribe.
This post was written by a contributing author in collaboration with primadonnastyle.com.
No comments:
Post a Comment