Wednesday, November 22, 2017

Cosmetics That Care?

When it comes to beauty, most of us put our trust in cosmetics companies. We believe their claims, the prices they charge, and we keep coming back. That's why it's disappointing when a company lets us down. Perhaps you splurged on a product that doesn’t do what it claims on the packaging. It may even be that you’ve been to see a cosmetic surgeon, and they’ve botched the job.

Situations like this can make the cosmetics industry feel like a shady place. Many times our faith in these companies and their products is misplaced. If you're skeptical each time you buy a new product or consider a new treatment, you certainly aren’t alone.

Being a careful cosmetic consumer can help you find companies which do deserve your trust. They may sometimes seem few and far between, but they are out there. Here are a few signs you should look out for to ensure you find them.

High-quality ingredients

Many of us are oblivious to what’s actually in our makeup. Spoiler; it’s not always good stuff. Worse, companies which charge more often use the same formulas as their cheaper counterparts. Such ingredients are harmful to our skin, health, and the environment. Research companies that use natural ingredients and alternatives. You may pay a little more, but being aware of what you put on your skin and in your body should be a main priority.

They go out of their way to target you

Many large cosmetics companies aim for mass appeal because that earns the most sales. Instead, look out for companies with more targeted marketing methods. Some companies offering cosmetic procedures may turn to and others like them to perfect their targeting. Equally, makeup companies which narrow down markets care more about matching you with the perfect product to insure customer satisfaction and customer retention.

No outlandish claims

You don’t need us to tell you that many cosmetic companies rely on outlandish claims. Some will boast of being able to beat age in as little as 24 hours. Others use the well known phrase, ‘dermatologically tested’. If you still fall for that one, head to sites like to see why you shouldn’t. Sadly, these claims don’t mean much. Worse, they can sometimes be misleading.

Instead, look out for products with modest claims they can live up to. Most often, trustworthy companies won’t claim they can change the world. As such, you can be sure that the claims they do make are more attainable.

Thanks for reading!

Be Social. Like & Subscribe.

This post was written by a contributing author in collaboration with

No comments:

Post a Comment